For those who are interested, this is a good article about the kind of shift I'm talking about, from a fairly neutral news outlet, that explains why the mechanisms of capitalism are ill-equipped for this challenge:
Why Growth Can’t Be Green
Study after study shows the same thing. Scientists are beginning to realize that there are physical limits to how efficiently we can use resources. Sure, we might be able to produce cars and iPhones and skyscrapers more efficiently, but we can’t produce them out of thin air. We might shift the economy to services such as education and yoga, but even universities and workout studios require material inputs. Once we reach the limits of efficiency, pursuing any degree of economic growth drives resource use back up.
These problems throw the entire concept of green growth into doubt and necessitate some radical rethinking. Remember that each of the three studies used highly optimistic assumptions. We are nowhere near imposing a global carbon tax today, much less one of nearly $600 per metric ton, and resource efficiency is currently getting worse, not better. Yet the studies suggest that even if we do everything right, decoupling economic growth with resource use will remain elusive and our environmental problems will continue to worsen.
In short, the current situation requires us to quickly and voluntarily decide to
make fewer things next year than we made this year, and keep following that trend for an indefinite period of time. The driving force behind capitalist innovation is exactly the opposite and can, at best, be attenuated by incentives to something like
make slightly fewer things than you originally planned to make next year while still making more things overall. That's not gonna fly anymore. Or, if you think I'm doomsaying and the situation isn't as bad as all the scientists say, well, one day it'll be that bad. Because the minute there is a whiff of "we might have over-estimated the timeline of this threat BUT PLEASE BE CAREFU--" all of the gears of production will wind up again to capitalize (that word again) on this newfound confidence.
The only way to avert that situation is to go for the biggest contributor to the problem:
the 100 companies that contribute over 70% of the carbon output in the world today. Predictably, they are mostly oil and gas companies. Coal is a big part of it as well. These industries are neither willing nor can they be convinced through stick-and-carrot policies to do what is needed for the next few generations of human beings to have a livable biosphere. They want to "transition to clean energy", which is corporate marketing-speak for "spend as little as we can possibly spend, based on forecasts of public opinion of our brand." That approach was never good enough, never fast or comprehensive enough, and now it's becoming obvious.
Bear in mind that I'm not saying we can actually fix the problem, even if we do take the first step and deconstruct the global economy down to first principles. Even then, it's nowhere near guaranteed that there will be a positive outcome for us, as the Czechoslovakian example and others in history have shown, though perhaps during times when the gravity of the situation wasn't as appreciated. It could very well be that as humans, we are incapable of doing what is necessary to deal with climate change. But that does not change the fact of what is necessary, which is all I'm pointing out here.