Koyaanisqatsi
Veteran Member
Propaganda is propaganda any way you cut it in my book. So is standard capitalist marketing for that matter. They all have the same ends. With the ultimate goal to influence the behaviors of the viewing audience. In order for people who are acting rationally to start acting irrationally.There's a big difference between what China is doing and what Russia is doing.
China isn't trying to pretend it's not China saying those things. Russia pretends it's Americans. Big difference.
So not really a big difference after all.
The difference is actually huge, because advertising/marketing isn’t clandestine. You know—typically immediately—who is pitching to you, which in turn allows you to just as immediately throw up your guard (particularly for the many millions of poeple who detest the idea of a corporation manipulating them in any way, which is basically all people).
Now think about who the Russians targeted. It was primarily people of low intelligence/little education; what Nietszche called the “bungled and the botched.” And it wasn’t selling them a product they needed; it was about fanning their emotions—their hatred to be more precise—which is something regular advertising/marketing typically does not do. It’s generally geared toward positive messages (though not in the fashion market and we see how incredibly effective that has been; just look at any young woman today and you can see how body shaming and telling them they’re fat in a thousand different ways has fucked up their lives and warped their priorities).
But what about “attack ads” you may be getting ready to type? What is required in any political ad? A disclaimer stating who made the ad. Usually it’s the candidate themselves saying they “approved” this message, but sometimes it’s a PAC but even they are typically named, “Citizens Against Bill Clinton” or the like that tips the hat. And the reason is precisely because we understand any such media needs to reveal who is behind it.
If you don’t know I’m targeting you—manipulating you; pitting you against your neighbors and essentially whispering in your ear—however, then you never have a chance to put your guard up. It makes it much, much easier to influence you.
Is it 100% effective? Of course not. Nothing is. Is it MORE effective then branded advertising/marketing? Absolutely. How much more effective is a crap shoot, but as we saw a tiny less than 1% voting differential in just three key states was all that they needed to tip the scale.
So if regular methods move the needle let’s say .8% and clandestine methods tip it another .2%, then it worked miracles.