Who is shoving it down your throats any more than straightness is?
Or cars?
That's probably a better comparison. When i am shopping for a car, car ads are EVERYWHERE! Every commercial break, every other page of a magazine, half the daily paper, and at the doctor's office, a consumer's report, auto issue, is on top of the stack.
Cars, cars, cars, cars, cars...
When i buy a car, say a Honda CRV, half the car ads for the next month are for CRVs. Everywhere i look. That tapers off a bit after 4-5 weeks.
The industry stops flagging ads for my attention and return to the background. Until 8 years later, when i start thinking about a new car....then they flip the switch on the ad attack..
Or, maybe I'm just sensitive, and zeroing in on ads that never really change in frequency.
So i suspect that it is HalfLife who is shoving gay characters down his own throat, seeing them in film, television, adverts, under his bed, creeping thru the back yard....
We could probably watch the same movie, and at the end he will have seen five gay characters, i'll have seen inly one.... The guy driving the CRV to the Pride event.