the way it is intended to be played
This more than anything I think divides our viewpoints, and is I think the source of us talking past each other.
Specifically, we each hold a different intent to the game.
Personally, I hate playing competitive sports for the most part, because I am incapable of being competitive at them.
The people around me already know that asking me to play certain games or with certain players is, aforehand, gnostically asking me to have a bad time for their sake.
So when I join a game, and this must be stated that the rules of the game depend on the house, and the players, I join the game with the stated intent: I will play, primarily, for fun; if I May Not have fun, the intent of this game is broken.
I have fun in good clean games where I am playing against someone near my equal.
Otherwise, I throw down the ball and walk off the court. I can imagine other people in the situation, especially highschool age kids all high on the testosterone or estrogen or whatever to get a little hairy in the situation.
You have different intents.
I would never play you one on one in basketball. We would never have a game in the first place because we would not be able to agree to play under the same intent, nor would I be able to coach against you as a coach over our respective teams with the intents of players matching our own, even of varying skills.
It is not a decision I would make of my own free will, excepting that I find some basic intent that necessitates such a game.
Our intents are, for all intents and purposes with regards to basketball, too different to meet on a court.
The intentions of whoever censured the coach is the intent I bear.
The intentions of the coach match your own.
People involved here can continue to have their own intentions, but the intentions that match the program's are the ones that matter, and running afoul of those intentions can yield (honestly, very low in the situation) consequences.
The intentions of the program demand sporting conduct.
Winning is important, but once that bar has been reached, other things are important too, like getting the whole team off the bench. Or even just making sure enough asses, or the right asses, are warming that bench for that game.