Hermit
Cantankerous grump
All well and good, but how much influence do evolutionary considerations have in comparison to social ones? These days, for instance, lean looks are idealised. Think Barbie doll. The slender look was epitomised by Lesley Lawson, who in the 1960s became a supermodel better known as Twiggy.Evolutionary "attractiveness".
Evolutionary physical attractiveness for both sexes would include things that signal health, but also anything that signals willingness to mate, and ability to procreate.
This means very different things for males and females though. For hetero males, attractiveness of females would be tied to the effects of female hormones like oestrogen which plays a major role in female puberty. Among adult women, higher levels of oestrogen is tied to a smaller overall face/body ratio (due to less facial bone growth in puberty), and in relative terms, smaller nose and chin, larger eyes, fuller lips, higher cheeks, and fat deposits in hips and butt. These same features in women highly predictive of perceived "attractiveness", "health", and "femininity", plus objective levels of oestrogen statistically mediates those relationships.
In contrast, testosterone in males causes very different facial features including a more pronounced chin and eyebrow ridge and facial hair. IOW, puberty causes divergence in males and females faces, which means the women who look most different from the typical male (e.g., the most "feminine") will be viewed as the most attractive because their features clearly signal a post-pubescent fertile female.
Also, since female fertility ends sooner than male's, and the age of females more directly impacts health of the fetus and successful childbirth, that makes it much more relevant for males to select younger mates so long as they are post-pubescent.
Then there are things not really related to personal health but would impact attractiveness for both sexes. Facial symmetry appears to be such a factor, as does having features of a "mixed-race" person. Genetic mixing is good for evolutionary health and not passing on harmful recessive genes. Also, since some skin blemishes are a signal of poor health and disease, most skin blemishes in general would likely trigger a reduction in perceived attractiveness, even acne or scars not themselves indicative of overall health.
Some evolutionary psychology (such as job preferences, differences in spatial ability, etc.) consists of rather tenuous assumptions that only indirectly relate to reproductive success. However, the behavior of mate selection so directly determines reproductive success that it would be a downright miracle if such behaviors and the prime motivators behind them (sexual arousal) were not highly determined by evolutionary pressures. If your not having sex with a fertile member of the opposite sex, you aren't having kids. So being most attracted to those with features directly caused by the hormones that determine sexual fertility is a surefire way to optimize productive sexual activity. Perceived attractiveness of females is predicted by objective levels of such hormones and those hormones have biological effects on physical features that most differentiate fertile females from both unfertile females and fertile males. That's decent evidence attractiveness has major evolutionary influences.
That said, socialization factors would likely serve to reinforce these same proclivities. For example, social pressure to demonstrate one's "manliness" and thus heterosexuality would pressure males to show attraction to people with features that most differentiate fertile females from fertile males. And the inverse for pressure on females to prefer males with features that most differentiate fertile males from females.
Ironically, this socialization influence is itself likely a partial by-product of evolutionary pressures at the group level. Those societies that flourished were those those created cultures that reinforced the same attractiveness preferences that emphasize the same optimally fertile other sex mates that individual-level evolutionary pressures would create to begin with.

By contrast, only a couple of generations earlier people bought belts specifically designed to make your abdominal area fatter than it actually was. I can't find those any more, but I found this:

Similarly, tanned skin is very popular among Caucasians. That was not at all the case in earlier times. Troubadours performed songs in which star-crossed lovers admiringly described the hapless object of their love as having "skin as white as milk". Some women, basically among those who could afford the time and money, bleached their skin with mercury, lead, arsenic or whatever else did the job.
![77693456[8].jpg 77693456[8].jpg](https://iidb.org/data/attachments/13/13325-813d62f121cb42a39c241d83c8d95de3.jpg?hash=gT1i8SHLQq)
I'm pretty sure I don't have to describe in boring detail how these ideals of beauty arose from a social rather than an evolutionary background. I am also pretty sure that I won't need to point out that the many different criteria for attractiveness found indifferent cultures can hardly be explained on the basis of genetic evolution.