"Be Safe"

[lpetrich]

Some of you may have seen "Be Safe" instead of some online ad. It's "Be Safe" in white letters on a black background, with many translations in different-colored letters.

They link to Be Safe and that site has a similar multilingual message, with below it in English a description of why that message was substituted for that ad.

The message you clicked on was shown in place of an advertisement. This may have occurred for a few reasons:

1. Using DoubleVerify's technology, brands can decide to block their ads from appearing alongside content they deem unsuitable for their brand.
2. The source of the ad or the location of the ad was deemed unsuitable by the brand.
3. DoubleVerify was running an ad for testing or product research purposes.

The company: Home - DoubleVerify

From Company - DoubleVerify "DV pioneered digital ad verification over a decade ago. Today, we authenticate media quality and power performance for the world's largest brands, platforms and publishers."

Innovation - DoubleVerify

Under "Fraud Lab",

The DV Fraud Lab performs ongoing detection and analysis of new types of digital ad fraud in order to uncover the latest schemes as they occur. Launched over 10 years ago in Tel Aviv, Israel, DV's Fraud Lab consists of dedicated data scientists, mathematicians and analysts from the cyber fraud prevention community. We employ a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through constant analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection in virtual real time.

Like detecting phishing? That's a kind of social-engineering fraudulence for collecting userids and passwords, like fake login pages.

Under "Semantic Science",

Based in Helsinki, Finland, DV's Semantic Science team builds AI-driven ontological tools that facilitate the semantic understanding of text. This unique competency powers DoubleVerify’s proprietary brand safety and suitability controls for advertisers and matches brands with appropriate and relevant content online. Comprised of linguists and software development specialists, DV's Semantic Science team is responsible for developing the world’s most comprehensive general-purpose ontology — identifying over 200,000 language-independent concepts, using more than 5 million rules to determine the correct meaning of a word. The result is more accurate classification and better protection for brands.

So it's checking on whether an ad would fit with a site where it is to appear in.

 

[lpetrich]

I used Google Translate on that one, and also some ones that I'd collected some months back.

• KENI KUJDES - Albanian - BE CAREFUL
• БУДЬТЕ ОБАЧНИМИ - BUDʹTE OBACHNYMY - Bulgarian - BE CAREFUL
• ПАЗЕТЕ СЕ - PAZETE SE - Bulgarian - BEWARE
• VAGIN AMB COMPTE - Catalan - BE CAREFUL
• 注意安全 - Zhùyì ānquán - Chinese - be careful
• OSTANITE SIGURNI - Croatian - STAY SAFE
• DBEJTE NA SVOU BEZPEČNOST - Czech - MAKE YOUR SAFETY
• PAS GODT PÅ - Danish - BE CAREFUL
• WEES VOORZICHTIG - Dutch - BE CAREFUL
• TOIMIGE OHUTULT - Estonian - OPERATE SAFELY
• PYSY TURVASSA - Finnish - STAY SAFE
• SOYEZ PRUDENTS - French - BE CAREFUL
• SEIEN SIE VORSICHTIG - German - BE CAREFUL
• ΝΑ ΕΙΣΤΕ ΑΣΦΑΛΕΙΣ - NA EISTE ASFALEIS - Greek - BE SAFE
• LEGYEN ELŐVIGYÁZATOS - Hungarian - BE CAREFUL
• SÝNIÐ AÐGÁT - Icelandic - SHOW CARE
• BERWASPADA - Indonesian/Malay - BEWARE
• JAGA KESELAMATAN - Indonesian/Malay - KEEP SAFETY
• BÍ AIREACH - Irish - BE CAREFUL
• PRESTATE ATTENZIONE - Italian - BE CAREFUL
• 安全第 - Anzen dai - Japanese - Safety first
• 안전에 유의 하세요 - anjeon-e yuui haseyo - Korean - Pay attention to safety
• BŪKITE SAUGŪS - Lithuanian - BE SAFE
• HOLD DEG TRYGG - Norwegian - KEEP SAFE
• ZACHOWAJ BEZPIECZEŃSTWO - Polish - KEEP YOUR SAFE
• TENHA CUIDADO - Portuguese - TAKE CARE
• AVEȚI GRIJĂ - Romanian - BE CAREFUL
• BБУДЬТЕ ОСТОРОЖНЫ - BUD'TE OSTOROZHNY - Russian - BE CAREFUL
• BUĎTE OPATRNÍ - Slovak - BE SAFE
• BUDITE BEZBEDNI - Slovenian - BE SAFE
• CUÍDESE - Spanish - TAKE CARE
• BADBAADO AHOW - Somali - BE SAFE
• VAR FÖRSIKTIG - Swedish - BE CAREFUL
• MAGING MAINGAT - Filipino - BE CAREFUL
• ระวังอันตราย - Rawạng xạntrāy - Thai - beware of danger
• GÜVENDE OLUN - Turkish - BE SAFE
• CHÚ Y AN TOÀN - Vietnamese - SAFETY NOTES

There were also some Arabic-script ones, but I could not transcribe with any confidence. When I tried, I got nonsense when I tried to translate them.

 

[David Rosoff]

I haven't had a chance to go through all the languages you collected, but I did look over the multi-language "BE SAFE" box, & there's 1 language you overlooked (besides the Arabic ones).
Your list doesn't include "CHENGETEDZEKA", in Shona, A.K.A. chiShona, the language they speak in Zimbabwe & a few other African countries.

 

[lpetrich]

I haven't had a chance to go through all the languages you collected, but I did look over the multi-language "BE SAFE" box, & there's 1 language you overlooked (besides the Arabic ones).

I tried to transcribe the Arabic-alphabet versions, both by hand and with OCR, and I completely failed in getting anything intelligible. I used some sites that do online OCR, something I did for some of the other non-Roman-alpabet ones.

Your list doesn't include "CHENGETEDZEKA", in Shona, A.K.A. chiShona, the language they speak in Zimbabwe & a few other African countries.

That's because I used an earlier version. I've updated my list to include that one.

 

[David Rosoff]

I haven't had a chance to go through all the languages you collected, but I did look over the multi-language "BE SAFE" box, & there's 1 language you overlooked (besides the Arabic ones).

I tried to transcribe the Arabic-alphabet versions, both by hand and with OCR, and I completely failed in getting anything intelligible. I used some sites that do online OCR, something I did for some of the other non-Roman-alpabet ones.

Your list doesn't include "CHENGETEDZEKA", in Shona, A.K.A. chiShona, the language they speak in Zimbabwe & a few other African countries.

That's because I used an earlier version. I've updated my list to include that one.

Thanks. Where is your updated list?
I tried to get the Arabic script to look like the one in the multi-language "BE SAFE" box, & couldn't either.

 

[lpetrich]

Thanks. Where is your updated list?

My list is on my home computer, but I can repost it.

I tried to get the Arabic script to look like the one in the multi-language "BE SAFE" box, & couldn't either.

Congrats for trying. I think I should post an attempted transcription some time.