lpetrich
Contributor
Center for Story-based Strategy - I'm posting on it because it's interesting to see how it works.
Intro to Story-Based Strategy — Center for Story-based Strategy - It is advocacy by constructing narratives and by countering opposing narratives.
It starts out with these ingredients of story:
It then gets into these four steps.
Break Down The Power
Goal, Audience, Target, Constituency
Battle of the Story
Break down one's opponents' stories and figure out how to challenge them
Put your audience in the front row
Where will you intervene?
Point of ...
How will you intervene?
Check your work
F.R.A.M.E.S.
Show Don’t Tell
Intro to Story-Based Strategy — Center for Story-based Strategy - It is advocacy by constructing narratives and by countering opposing narratives.
It starts out with these ingredients of story:
- Conflict - The backbone of narrative, what defines the drama, point of view, and makes the story interesting
- Characters - The subjects, protagonists, and narrators of stories
- Imagery - Words to capture imagination with metaphor, anecdote, and descriptions that speak to the senses and make the story tangible
- Foreshadowing - The ways that a story provides hints to its outcome
- Underlying Assumptions - Unstated parts of the story that must be accepted in order to believe the narrative is true
It then gets into these four steps.
Break Down The Power
Goal, Audience, Target, Constituency
Battle of the Story
Break down one's opponents' stories and figure out how to challenge them
Put your audience in the front row
- Imagine the audience(s) for your story as specifically as possible.
- See your work through the eyes of your audience.
- Is your audience INSIDE our movements?
Where will you intervene?
Point of ...
- Production
- Consumption
- Destruction
- Decision
- Assumption
How will you intervene?
Check your work
F.R.A.M.E.S.
- Frame the Issue
- Reframe Opponent's Story & Reinforce Our Frame
- Accessible to the Audience
- Memorable
- Emotional
- Simple & Short
Show Don’t Tell
