What? You never heard of Faception? It’s amazing!
Faception is first-to-technology and first-to-market with proprietary computer vision and machine learning technology for profiling people and revealing their personality based only on their facial image.
Faception can analyze faces from video streams (recorded and live), cameras, or online/offline databases, encode the faces in proprietary image descriptors and match an individual with various personality traits and types with a high level of accuracy. We develop proprietary classifiers, each describing a certain personality type or trait such as an Extrovert, a person with High IQ, Professional Poker Player or a Terrorist. Ultimately, we can score facial images on a set of classifiers and provide our clients with a better understanding of their customers, the people in front of them or in front of their cameras.
In short, they claim to be able to take a picture of you, and in a fraction of a second, in the absence of any other information, be able to determine your personality. It’s done with computers, so you know you can trust it.
But, you know, we have these meat computers in our heads that have been trained through millions of years of evolution and throughout our development to be extraordinarily sensitive to faces. We can respond to an eyebrow that lifts a fraction of a millimeter, a lip that curls just so, a pupil that dilates by a hairs-width. We are really, really good at reading emotion and incredibly subtle social cues from facial expressions. There are autistic individuals who have more difficulty than most at picking up on those cues, but I suspect they’re far, far better at it than any computer program.
But even with this amazing sensitivity, do you really think you could look at a snapshot and accurately judge whether someone is a poker player or a terrorist? Don’t you suspect you’d get very different perspectives on the person’s personality if the snapshot were taken at a party, vs. taken at a funeral? Have you ever discovered that your first impression of someone, on the basis of their appearance, proves to be totally wrong once you get to know them better? Just on the face of it, this is an absurd claim they are making.
