lpetrich
Contributor
TV news ratings, online readership plunge during Biden's first 100 days | TheHill
Website traffic for major news outlets is also down: ABC News, CBS News, CNN, Fox News, NBC News, The New York Times, The Washington Post, Wall Street Journal, Bloomberg, the Los Angeles Times, Reuters, the Boston Globe, Vice, Vox and BuzzFeed.
- (End of January) to (mid-April) - (number) million viewers
- Fox: 1.3 to 1.2
- MSNBC: 1.3 to 0.9
- CNN: 1.2 to 0.7
Website traffic for major news outlets is also down: ABC News, CBS News, CNN, Fox News, NBC News, The New York Times, The Washington Post, Wall Street Journal, Bloomberg, the Los Angeles Times, Reuters, the Boston Globe, Vice, Vox and BuzzFeed.
What might be happening? Trump's Presidency was full of lurid drama, and that was also true of his first Presidential campaign. By comparison, Joe Biden is very boring.When it comes to cable news, there’s little doubt Trump was a ratings bonanza. Nielsen data shows that audiences for Fox News, CNN and MSNBC grew substantially after Trump took office in January of 2017.
From 2010 until 2017, the size of the audience for Fox News, CNN and MSNBC was relatively stable. After Trump took office, however, ratings for all three cable channels rose significantly, reflecting what became known as the “Trump bump.”
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According to a recent report from analysis firm Similarweb, Biden-related content on the websites of top news organizations has generally decreased since his Jan. 20 inauguration.
The company also recorded a significant drop in keyword searches for Biden and Trump since January.
But the overall number of keyword searches for both politicians dropped to 9.3 million in March, from more than 57.6 million in January.
Another indicator was the ratings for Biden's first speech to a joint session of Congress Wednesday, which drew 26.9 million viewers, 43.6 percent less than the 47.7 million people who watched Trump's first address in 2017.