Underseer
Contributor
Mitsuwa
[youtube]A-Bb-YqKViY[/youtube]
The Epicurious channel on YouTube did a short tour of the New Jersey Mitsuwa.
Mitsuwa is a chain of Japanese grocery stores in America, and if you've been to one, you've been to them all. What you see in the above video is pretty much identical to the Mitsuwa here in the Chicago suburbs. Part of their target audience is Japanese executives who are working in America, and thus some of the prices are outrageously high.
While I can make many Japanese dishes from shopping at non-Japanese grocery stores in America (and in some cases, even the non-ethnic grocery stores), when I need a specialty item peculiar to Japanese cooking, Mitsuwa is where I go (although when shopping for Thanksgiving dinner, the bastards were all out of chrysanthemum leaves). Because the prices are higher at Mitsuwa, I will often by staple ingredients at other Asian grocers, then go to Mitsuwa just for the specialty items that can't be found anywhere else.
The food court at Mitsuwa is especially nice and offer a variety of Japanese dishes from tonkatsu to tonkotsu.
[youtube]A-Bb-YqKViY[/youtube]
The Epicurious channel on YouTube did a short tour of the New Jersey Mitsuwa.
Mitsuwa is a chain of Japanese grocery stores in America, and if you've been to one, you've been to them all. What you see in the above video is pretty much identical to the Mitsuwa here in the Chicago suburbs. Part of their target audience is Japanese executives who are working in America, and thus some of the prices are outrageously high.
While I can make many Japanese dishes from shopping at non-Japanese grocery stores in America (and in some cases, even the non-ethnic grocery stores), when I need a specialty item peculiar to Japanese cooking, Mitsuwa is where I go (although when shopping for Thanksgiving dinner, the bastards were all out of chrysanthemum leaves). Because the prices are higher at Mitsuwa, I will often by staple ingredients at other Asian grocers, then go to Mitsuwa just for the specialty items that can't be found anywhere else.
The food court at Mitsuwa is especially nice and offer a variety of Japanese dishes from tonkatsu to tonkotsu.