Google Agrees To Remove Misleading Ads For Right-Wing ‘Crisis Pregnancy Centers’

[NobleSavage]

Google has agreed to remove deceptive advertising for “crisis pregnancy centers,” or CPCs, from the search results that come up when users are seeking information about where to access abortion services. The move comes after mounting pressure from NARAL Pro-Choice America, which identified several CPC ads that violate Google’s terms of service.

According to Google’s advertising policy, “factual claims and offers should always be credible and accurate” and “misleading, inaccurate, and deceitful ads hurt everyone.” NARAL — which is conducting a larger campaign to hold CPCs accountable for their tactics targeting women considering having an abortion — identified several examples of CPC ads that don’t meet those terms.

According to the group’s analysis, 79 percent of the CPCs that advertised on Google indicated that they provide abortion services, even though they’re actually in the business of dissuading women from choosing an abortion. After NARAL presented its findings to Google, the company took down those ads, confirming to the Washington Post that it was simply following its normal procedures for reviewing advertisements.

http://thinkprogress.org/health/2014/04/28/3431743/google-crisis-pregnancy-center/

I'm glad Google took them down and I'm glad NARAL noticed them.

 

[ZiprHead]

Win one for the good guys!

 

[RavenSky]

Good!