My favourite bias, which you can find a primer on here.
It's an interesting one, and once you understand it you start seeing it everywhere. In a nutshell, when people are forced to introspect on a subject and express their feelings about it, they'll often just make something up that doesn't hit on their true motivation or feeling.
I originally read about it in a book called You Are Not So Smart which is a list of cognitive biases. Interesting read.
It's an interesting one, and once you understand it you start seeing it everywhere. In a nutshell, when people are forced to introspect on a subject and express their feelings about it, they'll often just make something up that doesn't hit on their true motivation or feeling.
I originally read about it in a book called You Are Not So Smart which is a list of cognitive biases. Interesting read.