David Graeber, distinguished Prof of Anthropology, best-selling author and prolific activist died on September 2nd, 2020, aged 59.
Anyone who wants to understand the world we live in should read
Debt:The First 5,000 Years
and
Bullshit Jobs
both of which reveal astonishing things about the real world which economists don't know.
R.I.P.
Meh. I looked at bullshit jobs. I love it:
1. receptionists (yea, like it's not important that customers feel welcome); 2. corporate lawyers (yea, protecting a company from lawsuites isn't important); 3. telemarketers (yea, because customer acquisition is so easy); 4. public relations specialists (yea, again because customer acquisition is so easy; 5) airline desk staff who calm passengers whose bags do not arrive (yea, because it's easy to retain customers and there's no need to provide them with good service; 6) corporate compliance officers (yea because their are such few government regulations that it's extremely easy to track and comply; 7) middle management, leadership professionals (yea, it's extremely easy to get a very large group together and ask them to self motivate and self direct, science tells us that very large groups just automatically work together perfectly).
Yea, as you can probably tell, I 100% agree with the above. I'm going to e-mail these insights to all my competitors just hoping that they'll adopt these ideas!
Pretty much what I thought before reading the book, and what Graeber thought before doing the research. He originally wrote an article speculating as to why the 15 hr week Keynes anticipated in 1930s hasn't happened. That elicited hundreds of replies from people who considered themselves to have bullshit jobs.
You inadvertently give examples. It isn't that firms don't need telemarketers, lobbyists, PR specialists etc, but that they only need them because other firms have them. They don't increase production or consumption, or inform consumers about innovative products. Rather, they're locked into zero-sum competition for market share - "customer acquisition" as you say - which escalates into a kind of arms race. Like nuclear weapons, you only need them because your adversaries have them, but they're of no net benefit.
That's one type of BS job, Graeber categorises others, but I see this has all been thrashed out in lpetrich's earlier thread. Thing is, it isn't just Graeber's opinion. His research prompted a (UK) YouGov poll with 37% respondents of the opinion that their jobs made no positive contribution to the world.