So when a company tries to convince you to drink Coke instead of Pepsi, is that also psychological warfare?
In a sense, sure, but the difference is that it's overt. It tells you what it is, iow. Why do you think "product placement" in movies and on TV shows is such a lucrative innovation and why there was such a huge movement to
first get characters to smoke in movies and then stop characters from smoking in movies (and now, apparently, get them to smoke again)? Because there is a measurable difference in direct, or overt influencing tactics as opposed to more indirect, or clandestine influencing tactics.
They both work (on small scales), but clandestine methods are more effective than overt methods online, precisely because your guard is down.
Again, this is why, by law, candidates must clearly indicate their commercials are in fact their commercials ("I approve this message"). Same with PACs.
Hell, US TV Networks
voluntarily set standards to not show anyone actually drinking beer in beer commercials. You can hold one and look like you're about to drink it, but that's usually when the camera cuts away to some bimbo in a bikini.
These are essentially ads. If they managed to have a successful ad campaign, that’s fine so long as they do nothing beyond attempts to convince.
As I believe I have shown in abundance, the in-depth steps they took that went "beyond attempts to convince" should address that point sufficiently by now, but if not, remember that this is
just beginning to come out and we STILL don't have all of the information; the full extent. Both the New Knowledge study and the Oxford University study reiterate that there is still more missing data not revealed yet from either government sources or the social media platforms themselves.
So even with incomplete data sets, they are
still showing how effective these clandestine, organic tactics can be to influence your behavior without you knowing it.
Again, it's not turning anyone into Manchurian Candidates; it's not fundamentally changing you from a man into a woman or anything. It is very very gradually immersing highly targeted "strong-tie" groups, where its effect is the most prominent, but we're still only talking in very small percentages per impression. But on a large enough population, those small percentages can add up to a large enough percentage to impact a percentage-based system like our electoral college.
No EC and this wouldn't be an issue and they likely would not have bothered. Again, the weapon was crafted to the conditions of the battlefield and that point merely goes to intent and coordination. Someone on Trump's team, at the very least, had to know what the strategy was in order to make it as effective as it possibly could be and that's the key (if, in fact, Trump was just a useful idiot in all of this and truly had no idea how he was being manipulated, which is a possibility, but strains incredulity).
So that means Stone, Bannon or Manafort (or a combination of some kind) had to have known--or been given marching orders from someone who had to have known--what the strategy entailed and what needed to be done by Trump--the catalyst--to help ensure its success.
And, again, this isn't binary. Putin would have known from his own use of these tactics in Russia and the Ukraine that it
could work, but that doesn't mean normal real-world dynamics aren't still a factor. For all anyone would have known back in 2013/2014/2015/2016 is that all of their efforts could have failed at any time.
That fact, however, never stops anyone from conspiring to try to effect such changes, so it's not a magical ball situation with 100% success and every single person on social media was turned into mindless zombies.
What the evidence I've presented so far shows is that the IRA targeted primarily younger "strong-tie" black males (ie., activists) and alt-right "strong-tie" rural whites (i.e., "deplorables"). The effects of this type of influence are very small (on the order of 1% or less) and impact not only the core target group, but also the secondary tier friends and family, but for that to be effective, it evidently requires more direct reinforcement by a catalyst (i.., Trump holding so many rallies, where he triggers the emotional contagions already planted).
What did we see in the outcome? A small, but significant decrease in black voter turnout (primarily among younger black males); a small percentage increase in rural whites voting along emotional lines; a less than 1% voting differential in select counties in just three key "blue" states.
Is this the exact cause? Don't know that (yet). The point being made here is that it
could be the exact cause, meaning that the conditions are all established and evidenced.