I wouldn't consider targeted marketing of schools much of a problem in most cases, no. But it is discrimination, whether you are discriminating for or against a particular race.
You dont need to cause harm to discriminate. If a restaurant decided no black customers were allowed and refused to hire black employees, would it cease being racial discrimination if there was another, better, restaurant right next door that welcomed everyone and hired based on merit?
Here is Athena's hypothetical question:
'it is 1965, and let's say this same college has never sent recruiters to black schools before. Would it be discrimination then to do so?'
I made some additional assumptions in answering the question. I assumed that the college already sends recruiters out to white schools. I also assumed that within the area to which the college sends recruiters, there are also some black schools.
If the university has been sending recruiters to the white schools, but not sending recruiters to the white schools, then their
existing policy is racially discriminatory.
I have also assumed that this discrimination has caused a disproportionately low number of black students to apply to the college, since no-one has been promoting at the black schools.
Therefore the college has two problems:
1. They are currently engaging in discrimination.
2. They are not getting as many applicants as they should be.
We know that #1 is bad because it is discrimination. Number #2 is bad because it lowers the marginal cutoff for admissions, therefore lowering the overall aptitude of the student body.
The college has to fix two things:
1. Stop forgoing schools that the college should reasonably be sending recruiters to.
2. Increase the number of applicants from the formerly omitted schools until the college is receiving until the number of applicants is reflective of the school's size, location, and the academic performance of its students.
The first is straightforward. The second requires that the college spend extra effort on the previously omitted schools, until those schools become established feeder schools, just like the rest of the schools the college recruits from.
This solution would also apply to any schools that had previously been omitted.
In response to your statement that 'it is discrimination, whether you are discriminating for or against a particular race': The targeting that was discriminatory was the decision to target some schools but not others. If the university changes their policy to target all schools within a reasonable scope, then that is the cessation of discrimination. That the newly included schools are black schools is not discrimination on the part of the new policy, but on the historical one.
You dont need to cause harm to discriminate. If a restaurant decided no black customers were allowed and refused to hire black employees, would it cease being racial discrimination if there was another, better, restaurant right next door that welcomed everyone and hired based on merit?
It would be discrimination no matter what the circumstances, and it would be harmful to the community, not just to the minority whose members was refused employment, but to the entire community.
Davka argued the opposite with his 'Joe the Barkeep' example, but his distinction between harmful and non-harmful discrimination is not supported as anything but arbitrary.