''I define surveillance capitalism as the unilateral claiming of private human experience as free raw material for translation into behavioral data.
Aka, "marketing."
Be it intended or not, gathering of what should be confidential infornation appears to go beyond marketing.
First of all, what do you mean by "should be"? Let's say I manage a hardware store and I see you come in nearly every week to buy various gardening tools. Is that "confidential information"? It's my store. You're in it. You're buying my inventory from me. I then use that knowledge of your buying habits to offer you discounts on various gardening and gardening related items. Have I irreparably harmed you in some manner?
The key element in that quote you provided is "
private human experience," except that, going online or into a store is NOT private; it is the exact opposite of private in fact. So right out of the gate, the underlying premise is fatally flawed, unless the author is referring to things like your phone's microphone always being on or the Alexa always "listening" or the like, in which case, I agree. Don't buy a fucking Alexa. Put your phone in some sort of soundproof bag. I'm sure someone makes them.
Here, ten seconds of ironic googling and:
https://www.cnet.com/pictures/silent-pocket-faraday-phone-cases/
If you don't read the TOS and agree to the TOS regardless, however, because you want to be able to walk into a room and say, "Lights on" then you've fucked yourself. Same as it's always been. There's even a latin term for it:
caveat emptor. It's practically as old as human civilization.
Second, what is the fear? That a bad actor will manipulate the data gathered in order to frame you for a crime you did not commit.
That's it. That is the sole driving boogeyman behind all of this libertarian nonsense. And, of course, it's self defeating, because a bad actor is going to just make up shit about you if need be in order to frame you for a crime you did not commit. Look at our fearless Fuhrer. He's gone to impeachable lengths to try to force the president of a foreign nation to commit international fraud in regard to a conspiracy that never existed. Did the fact that Trump knew it didn't exist stop him? Quite the opposite in fact. The whole point was to threaten Zelensky into making the shit up.
Look at Hillary Clinton. She says one thing and the Republicans change what she said into something the exact opposite in order to use it against her.
She called black kids super predators. No she did not.
She said marriage is only between a man and woman. Incorrect.
She said all Trump supporters are deplorable. Wrong again.
She voted for war in Iraq. Nope.
ALL of those things are false or otherwise deliberately misleading and ALL of them can easily be debunked by simply going to the primary sources of data. Does anyone do that, including those on Hillary's side in far too many cases? No. Because we're lazy fucks for the most part.
The point being, of course, is that we live in a state--and have always lived in a state--where any bad actor intent on framing you can be successful
regardless of what the actual data says or proves AND, ironically, it is the existence and perseverance of the actual data that sets us free in those cases.
So, if you're talking about how temporarily annoying it is to occasionally look at your spam filter, then white people problems to you sir. If you're talking about a 1984-China-like surveillance state as a means of social control, well, then you're not talking about "surveillance capitalism."
But we have always lived in a police state in this country, ever since the first police forces were formed. We, the people, grant the State the authority to engage and train certain individuals to surveill us at all times in order to keep us safe from bad actors. That is
exactly what is happening every single time you see a cop car. That car is an active surveillance unit always looking for any hint of a crime being committed. Ideally.
That there are bad actors within the police is no great shock and why we forced the police to create a police force policing the police and why we have checks and balances on every fucking thing we can put checks and balances on and why the bad actors--aka, "Republicans"--are always trying to remove those checks and balances because the
real argument--or rather, real
drive--behind this nonsense is that bad actors want to be free of prying eyes in order to do bad things.
That's the long and the short of it, but that bit is always hidden just underneath it all and even from the ones who stand on principle. It's
really that you (the general proponent of the idea) want to do whatever you want to do--including illegal acts--because there are certain things that we do that may be illegal but that we don't personally agree
should be illegal.
Smoking pot, for an excellent example. Back in the day, having Alexa call the cops if it heard me smoking a bong in the privacy of my own home would have been horrific and I would have stomped up and down yelling about my rights to privacy, but the fact is that if a cop had walked down my hallway and smelled the pot or walked past my apartment and saw me blowing a bowl, he could have busted down my door samey samey.
So that's the argument behind a benefficient desire to stop such intrusion, but the REAL drive behind the drivers are the bad actors that horse whisper the gray hats. And why not? It's the black hats on the other side that want the China-like social control.
For the average pleeb, however, it's much ado about nothing. Nobody gives a shit about you or what you do so long as you don't threaten someone important. Old as dirt and not something that is going to change by forcing Zuckerberg to change his algorithm, unfortunately. That would be the easy fix.