A Tech Company Cut Ties With The Trump Campaign Because It Violated Its Values
Hotjar decided it couldn’t claim to be committed to anti-racism and provide services to the president’s reelection efforts. Will others follow?
Trump and the Republican Party “are clearly not aligned with our values as a company, and in the spirit of living our value of working with respect, we have decided to take action” two Hotjar executives wrote in a post explaining the move.
The Trump campaign was using Hotjar to optimize the user experience in its online merchandise store. Hotjar is the first software company to publicly drop the Trump campaign as a customer, according to Nandini Jammi, a marketing industry advocate who has called on companies to stop working with groups and individuals that promote hate.