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Rhea

Cyborg with a Tiara
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http://www.cracked.com/blog/5-ways-powerful-people-trick-you-into-hating-underdogs/
Let's say that tomorrow you are elected Secret Ruler of the USA, a position that gives you total power over the government, economy, and the culture at large -- everything that hippies refer to as "the system." Now, your first job is to not get beheaded by rioting peasants, which means your first job is really to maintain "stability" (i.e., "keeping things mostly the way they are").

Immediately you'll find that you're facing a never-ending stream of protests from disgruntled groups who say they're being treated unfairly or otherwise getting left out -- this group over here is upset that somebody got abused by the police; this other bunch is demanding better wages or something. How do you handle it? Sure, you could crush their movements with an iron fist, using violence to kill, intimidate or arrest their most vocal members. But that can backfire, often turning them into martyrs and proving them right in the process -- you've seen Star Wars; somebody always finds the exhaust port.

No, what you need is to get the majority on your side, against those vocal complainers. Fortunately for you, the "system" comes with a number of refined and subtle processes designed to make sure the complaints of the few get ignored by the many. First, all you have to do is ...

Minimize, demonize, strawman, poison the well... yeah.

This is a great article on how good protests get shut down to the detriment of society.
 
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