The Skripal poisoning case provides an excellent example of Russian social media exploitation for distraction and diversion. This technique requires anchoring on the news item to begin the operation. Alex Christoforou uses The Duran, a pro-Russia website he’s founded with political commentator for RT (formerly Russia Today), Peter Lavelle, to develop news items which are then propagated through his personal Facebook and Twitter accounts. In addition, his personal and professional legitimacy are increased by frequent interviews on RT– which he and RT spread further through social media. The Duran has 25,000 subscribers on YouTube, and although most of its some 230 videos only gather a few hundred views, some manage to reach 54,000 viewers (e.g., a negative video on President Obama). His video that has garnered the most (536,000) views on the Duran YouTube channel) features his commentary on and clips from an RT interview with Vladimir Putin who discredits philanthropist George Soros.107
The quality and integrity of the news items displayed on The Duran is at the very least dubious, and stories integrate disparate content into a single narrative, while each item is then hyperlinked and spread individually in later tweets and other social media posts. An example of this mixing of multiple stories to one narrative is this headline, which appeared 10 March 2018: “The Poisoning of Skripal leads right to Hillary Clinton and the DNC. What did Skripal know about the Steele Dossier?”108 The article hyperlinks to every argument leading the reader away from the original story (the questions of former FSB agent Sergei Skripal’s poisoning) towards other contentious and controversial topics: Hillary Clinton’s hacked e-mails, the DNC sponsoring an anti-Trump smear campaign, Christopher Steele, all the way to the FISA investigation. This news story garnered some 29,000 views. Meanwhile it was rebroadcasted on Christoforou’s personal Facebook account, where he has over 4,000 followers and 3,500 friends, his Twitter account, and The Duran’s Facebook account, which has 59,000 followers.109 In support of a wider RC campaign, actors attempt to legitimize further various narratives by creating connections among stories that compound into a bigger picture, thus adding legitimacy to each narrative.