Except it really isn't. This whole thing started because Deep FuckingValue took out a position some time last year on gamestop, gamestop restructured, is doing their best, and some particularly bad actors on Wall Street decided that they would fail and took every opportunity to see to it. It isn't even a bad company or business!
At any rate, the holders of GME are finally starting to realize that this gives them a say in not only ending the shorting of the company into the ground, but actual power in the company.
It's a defensive move, in favor of a company, against an attack by a hedge fund.
Gamestop has been dying because the market has changed. Nothing in the current mess will change that, thus nothing in the current mess will change the long-term share price. It was $4 and change before this, it will be again--it's still going to drop 20-fold from it's current value.
Gamestop has been dying because the market changed and they did nothing to change with it. Since, they have changed CEO and have been working hard at changing their business's direction.
Already, the reddit crowd is discussing bringing in new strategies, including introducing more PC gamer support (fancy keyboards/mice, graphics cards, memory upgrades). Being able to shlep over to the local strip mall for some PC upgrades would be huge.
In fact, large shares falling to the crowd that is literally gamestop's primary customer base would definitely allow them to regain relevance