Jimmy Higgins
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- Joined
- Jan 31, 2001
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ATLANTA, GA -- Weather hosts and analysts were struggling to come up with drama as Tropical Storm Fred was poised to make landfall on the Florida Panhandle as decent sized tropical storm with winds of only 60 mph and no threat of lingering causing severe widespread flooding.
Without a major storm surge or the devastating impact of hurricane force winds, hosts needed to cite highway flooding from up to an inch of rain an hour intensities. Weather Channel hosts were also challenged to make certain statements with a straight face as the drama of serious hurricane strike was unlikely, making it harder to keep people from changing the channel to something more devastating like the Taliban takeover of Afghanistan.
Not even the threat of rain in earthquake struck Haiti could provide ratings relief for the channel.
A general manager for the station was quoted as saying this August has been a ratings disaster and if the weather continues as such, this will become one of the worst hurricane seasons in years for their ratings.
Without a major storm surge or the devastating impact of hurricane force winds, hosts needed to cite highway flooding from up to an inch of rain an hour intensities. Weather Channel hosts were also challenged to make certain statements with a straight face as the drama of serious hurricane strike was unlikely, making it harder to keep people from changing the channel to something more devastating like the Taliban takeover of Afghanistan.
Not even the threat of rain in earthquake struck Haiti could provide ratings relief for the channel.
A general manager for the station was quoted as saying this August has been a ratings disaster and if the weather continues as such, this will become one of the worst hurricane seasons in years for their ratings.