DrZoidberg
Contributor
Tabloids are Tabloids and in their own groups pass round awards for investigative journalism, but sometimes really bottom-feeding.
No doubt; but the British Press Awards does not appear to be just a group of tabloids giving awards to tabloids.
National Newspaper of the Year
1993 The Daily Telegraph[22]
1994 Daily Mail[22]
1995 Daily Mail[22]
1996 The Daily Telegraph[22]
1997 Daily Mail[22]
1998 The Guardian[22]
1999 The Sunday Telegraph[22]
2000 Daily Mail[23]
2001 The Daily Mirror[23]
2002 Daily Mail[23]
2003 The Independent[23]
2004 News of the World[23]
2005 The Guardian[23]
2006 The Observer[23] (see British Press Awards 2006)
2007 Financial Times[23]
2008 The Times[23]
2009 The Daily Telegraph[24]
2010 The Guardian[25]
2011 The Daily Mail[26]
2012 The Times[27]
2013 The Guardian[28]
2014 The Times[29]
2015 The Mail on Sunday [30]
2016 The Daily Mail [31]
The fact that tabloids are able to be awarded this prize tells us something about the prize. Nobody expects a tabloid to be honest. It's not their job. If demands of honesty was a factor for this prize, no tabloid could possibly win. So it obviously wasn't. It's about something else. So what could it be?
Let's look at the motivations for the winners:
http://www.pressawards.org.uk/page-view.php?pagename=winner-citations
This prize is for story telling, getting exclusives and bravery. It's not about honesty. It's awarded for a well executed art of journalism. Pretty vague. I also get the impression that it's not so much a prize for effort, as much as just an excuse to hold a big gala and have a big party once a year. The motivations are all over the place.
I don't think this prize proves what you think it does.