Oh, I wouldn't even go in for the 'long con' with hopes of one day being profitable.Agreed. A really good modern example is why in the world would Joseph Smith, and later Brigham Young build up this new LDS faith system. It got JS and oneof his groupies even killed, but still the group endured and even moved twice dealing with being ostracized and scorned.
just look at all the fanfic sites where people just make shit up because it's the sort of thing they want to hear. fanfiction.net, Adultfanfiction.net, Breitbart. trekslashfic.org
Don't forget whitehouse.gov