Meaning is created in interaction and by the need to predict other agents behavior. We project a evil will to a car that wont start. And we project an evil will to a child that wont clean its room. And we project onto our own actions. That is all there is to it. No "unitysame ", no "bind"-problem.
So now there aren't binding and unity problems?! Juma, the people specializing in this field claim these problems exist.
Of course there are something called "the binding problem" but is not a principal problem at all. It is a description of how the brain segregates or combines percepted objects.The same is true of "unified conciousness". Any explanation of coniousness must adhere to these conditions but that doesnt mean that these are the main problems with conciousness or that they have any principal implications at all.