As an employee of a "mainstream media" outlet (albeit nowhere near the news division) I find this sort of thing endlessly fascinating.
I admit I'm biased - and I must be because I work for the "mainstream media," right? - but whenever I hear someone bemoan the state of the "mainstream media" or throw out the term "the liberal media" I'm reminded of the sort of music snobs who freak out when their favorite indie band inadvertently stumbles their way into a hit song. Or that beer snob who looks with disapproval at the Bud Light you just bought while they sip on their locally made craft brew. Or the vegan who lectures you about whatever meat product you may be eating. Or that person in your office who brags they don't get sick because they eat "super foods" like kale and won't take medicine produced by "big pharma."
Or worse, the people who watch the #1 cable news network (Fox) and pretend their not consuming "mainstream media."
Like the music or beer snob they've latched onto this notion that bashing the "mainstream" makes them inherently superior. That they're in possession of better information because it doesn't come from "the mainstream." That there's a cache' associated with being outside of the stream where everything else happens.
This is in no small part due to deliberate actions on the part of the "alternative" media. Like "alternative" medicine they're selling their wares not necessarily on their effectiveness (or in the case of news, accuracy) but on the premise that the very status of being "alternative" makes them inherently better. "What the mainstream media won't tell you" or "you won't hear this in the liberal media" are slogans and little more. These folks who are supposedly telling you that "you'll only hear this story here and not in the lamestream media" aren't necessarily giving you better information.
It's just marketing.
And while the indie band may be really cool guys who just want to make music, and the local craft brewery may actually care about making a decent product, these "alternative" media outlets are really just struggling for a piece of that mainstream pie. The Big Three of the "we're totally not mainstream" are Rush Limbaugh, Drudge, and Fox News, and they got to where they are today not by providing better and more accurate information, but by effectively marketing themselves as in opposition to the traditional media sources.
That marketing includes passing along video clips of "mainstream" media outlets making mistakes. You may think you're "striking a blow against mainstream media" by sharing this clip, but what you're really doing is helping the marketing strategy of the media outlets who are making their money by selling themselves as an alternative.
And if you can get enough people to share this clip so that it goes "viral?" Marketing gold.
Thanks for playing along, folks.
