Underseer
Contributor
In recent years, game developers have been getting sleazier and sleazier in their various tactics at squeezing more and more money out of customers after the initial game purchase. Some of these sleazy tactics involve making use of Skinner Box design elements (the same psych flaws that make us vulnerable to gambling addiction).
While these aggressive monetization/microtransaction tactics have been industry-wide, they were particularly sleazy in the world of mobile games, where the games are often free or sold for very little money such that the sleazy tactics are nearly the only money developers made. A lot of people put up with it because the games themselves were free. Personally, I lost my taste for mobile gaming ever since those practices became prevalent.
It was only a matter of time before PC and console game developers took notice of what mobile customers were willing to put up with and started pushing the boundaries on other platforms.
Popular games like League of Legends and Fortnite are completely free and make all of their money on aggressive microtransactions. Games like Overwatch expect you to pay a full price for the game, and then they use Skinner box design elements (e.g. loot boxes) to get you addicted to spending money on useless personalization frivolities like skins, emote animations, etc.
Ever since the gaming industry started getting really aggressive with microtransactions (and I can't stress enough that many of these exploit the same psychological flaw that makes humans vulnerable to gambling addiction), there has been a rise in child gambling rates:
https://www.newsweek.com/child-gamblers-loot-boxes-gambling-gaming-ban-illegal-underage-1226841
Some nations have already started to ban the most egregious of these practices. Of course America is not among them.
So how did the online gambling industry react to all of this?
By targeting ads at children, of course.
https://www.theguardian.com/society...-ad-spend-fuels-fears-over-impact-on-children
Just what we need, right?
Anyway, for any parents on this forum, you may want to keep a particularly sharp eye on what your kids do when they game. If you see that they are buying loot boxes, maybe sit them down and explain to them the famous Skinner box experiment and how game developers can exploit those psychological flaws in everything from Overwatch to those stupid Monopoly game pieces McDonalds gives out every year.
While these aggressive monetization/microtransaction tactics have been industry-wide, they were particularly sleazy in the world of mobile games, where the games are often free or sold for very little money such that the sleazy tactics are nearly the only money developers made. A lot of people put up with it because the games themselves were free. Personally, I lost my taste for mobile gaming ever since those practices became prevalent.
It was only a matter of time before PC and console game developers took notice of what mobile customers were willing to put up with and started pushing the boundaries on other platforms.
Popular games like League of Legends and Fortnite are completely free and make all of their money on aggressive microtransactions. Games like Overwatch expect you to pay a full price for the game, and then they use Skinner box design elements (e.g. loot boxes) to get you addicted to spending money on useless personalization frivolities like skins, emote animations, etc.
Ever since the gaming industry started getting really aggressive with microtransactions (and I can't stress enough that many of these exploit the same psychological flaw that makes humans vulnerable to gambling addiction), there has been a rise in child gambling rates:
https://www.newsweek.com/child-gamblers-loot-boxes-gambling-gaming-ban-illegal-underage-1226841
Some nations have already started to ban the most egregious of these practices. Of course America is not among them.
So how did the online gambling industry react to all of this?
By targeting ads at children, of course.
https://www.theguardian.com/society...-ad-spend-fuels-fears-over-impact-on-children
Just what we need, right?
Anyway, for any parents on this forum, you may want to keep a particularly sharp eye on what your kids do when they game. If you see that they are buying loot boxes, maybe sit them down and explain to them the famous Skinner box experiment and how game developers can exploit those psychological flaws in everything from Overwatch to those stupid Monopoly game pieces McDonalds gives out every year.