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Peloton exercise bike ad mocked as being 'sexist' and 'dystopian'

ruby sparks

ruby sparks

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[YOUTUBE]https://www.youtube.com/watch?v=pShKu2icEYw[/YOUTUBE]

Is it just me, or is there nothing wrong with this ad whatsoever? Because I don't see anything wrong.

The company's shares reportedly dropped 9% after criticism:
https://www.bbc.co.uk/news/business-50649826

For me, this is heading straight into the 'too woke' category.
 
This appears to be one of those... a few people didn't like the commercial thing... posted so on Twitter and now articles are being written because there are quotas on articles.

I'd say the most compelling issue with the commercial is that the wife gets an expensive indoor cycling trainer... despite clearly not caring about cycling. Which means her husband is a fucking idiot when it comes to giving gifts, because that trainer costs what, $2,000+?! You give a $2,000+ cycling trainer to someone that loves spinning and this means they can do it at home, not go to a gym. You do NOT give such an expensive gift to someone that is most likely going to transition it to a towel rack, when other more viable expensive gifts are options.
 
Jimmy Higgins said:
This appears to be one of those... a few people didn't like the commercial thing... posted so on Twitter and now articles are being written because there are quotas on articles.
Click to expand...

I hadn't followed twitter on this (I don't have twitter for one thing) but there do appear to be a number of twitter comments regarding the allegedly sexist, and even allegedly dystopian aspects of the ad, so I'm not sure if you are correct. If you are, then the BBC, and many other news outlets, would be guilty of misreporting for saying it was widely criticised for those reasons.
 
Christ, the BBC has gone downhill. I thought they would be above reporting on Twatter spats. Why do you care about an anonymous troll's opinion ?

And Pelaton's stock has been crap for months.
 
TSwizzle said:
And Pelaton's stock has been crap for months.
Click to expand...

That's not the way the issue being widely reported/interpreted.

Screen Shot 2019-12-04 at 16.32.53.png



Peloton Stock Was Recovering Until That Viral Ad
https://www.barrons.com/articles/pelton-stock-ipo-slump-ad-51575394107

"On Tuesday, the company’s stock was down 9.12%, which stock analysts saw as a response to negative publicity over the ad. Just before the weekend, Peloton Interactive Inc. had reportedly gained almost 10%, after seeing strong Black Friday sales."

People Trashed That Peloton Ad So Much That Its Stock Fell Almost 10%
https://www.huffingtonpost.co.uk/en...0X2_fhoG1A5ckFQ8n1NCexWXAtwpP_vxPzRHhpTPXW_Gu
 
ruby sparks said:
Jimmy Higgins said:
This appears to be one of those... a few people didn't like the commercial thing... posted so on Twitter and now articles are being written because there are quotas on articles.
Click to expand...

I hadn't followed twitter on this (I don't have twitter for one thing) but there do appear to be a number of twitter comments regarding the allegedly sexist, and even allegedly dystopian aspects of the ad, so I'm not sure if you are correct.
Click to expand...
The BBC article notes: "...but criticism on social media has increased markedly in recent days."

If you are, then the BBC, and many other news outlets, would be guilty of misreporting for saying it was widely criticised for those reasons.
Click to expand...
Firstly the article indicates social media is the basis for the criticism. Secondly, it doesn't indicate it is "widely" criticised? This is a bulk article designed for clicks and is pulp news.
 
Jimmy Higgins said:
This is a bulk article designed for clicks and is pulp news.
Click to expand...

Well it's news and it's 2019, and it's not a major story, so obviously there's that aspect. But I'm not getting your point, and I'm not yet sure you were correct to say what you said in your first post about the criticism of the ad initially being because of the commercialism and not the supposed sexism. Do you have something on that which you can link to? And there does seem to have been a bit of a fuss about the alleged sexism regardless, so.....what is your actual point, Jimmy?
 
ruby sparks said:
Jimmy Higgins said:
This is a bulk article designed for clicks and is pulp news.
Click to expand...

Well it's news and it's 2019, and it's not a major story, so obviously there's that aspect. But I'm not getting your point...
Click to expand...
It is an article about some anonymous people tweeting displeasure about a commercial.
...and I'm not yet sure you were correct to say what you said in your first post about the criticism of the ad initially being because of the commercialism.
Click to expand...
What are you on about?
And there does seem to have been a bit of a fuss about the alleged sexism regardless, so.....what is your actual point, Jimmy?
Click to expand...
That some people complaining on Twitter is to be expected about everything... and that it isn't a reflection on the population as a whole. The significance of this approaches being negligible.
 
Jimmy Higgins said:
It is an article about some anonymous people tweeting displeasure about a commercial.
...and I'm not yet sure you were correct to say what you said in your first post about the criticism of the ad initially being because of the commercialism.
Click to expand...
What are you on about?
And there does seem to have been a bit of a fuss about the alleged sexism regardless, so.....what is your actual point, Jimmy?
Click to expand...
That some people complaining on Twitter is to be expected about everything... and that it isn't a reflection on the population as a whole. The significance of this approaches being negligible.
Click to expand...

It does not appear to be a negligible issue for the owners of the company or possibly their investors.

This issue can be overplayed, and it can be underplayed. Right now, you seem to be doing the latter.

I don't see the value in doing either.
 
Jimmy Higgins said:
...and I'm not yet sure you were correct to say what you said in your first post about the criticism of the ad initially being because of the commercialism.
Click to expand...
What are you on about?
Click to expand...

This:

Jimmy Higgins said:
This appears to be one of those... a few people didn't like the commercial thing... posted so on Twitter and now articles are being written because there are quotas on articles.
Click to expand...
 
ruby sparks said:
Jimmy Higgins said:
It is an article about some anonymous people tweeting displeasure about a commercial.
What are you on about?
That some people complaining on Twitter is to be expected about everything... and that it isn't a reflection on the population as a whole. The significance of this approaches being negligible.
Click to expand...
It does not appear to be a negligible issue for the owners of the company or possibly their investors.

This issue can be overplayed, and it can be underplayed. Right now, you seem to be doing the latter.

I don't see the value in doing either.
Click to expand...
Underplaying a relatively small number of Tweets?
 
The ad is running frequently in my area. What struck me the first time I saw it, is the look of panic/fear on the actress's face when she received the "gift" of Peloton. Now, if one likes to spend time analyzing a commercial ad, one could think the wife did not ask a Peloton, so why did her husband feel the need to give her one? Was it a hint she is overweight or unfit (which is certainly not apparent in the ad)? I thought then and still do that the ad is rather ineffectual. Whether my opinion is shared or ought to affect the share price is a completely different matter.
 
I thought it was an overreaction. Being slender doesn't mean you're in shape, as I can attest from personal experience. And the point seemed to be that she's very busy, and being able to exercise at home would help her do it more often. I don't like 6am workouts either (6:30 in my case), but not having to go to the gym to do it is a plus.

It wasn't a good ad, or an effective one, but it wasn't "dystopian" or sexist. Ads for jewelry are a lot more offensive than an ad for something that can help you live better and longer.
 
I watched the ad and was wondering what was supposed to be "sexist" about it. Then I read the stupid article
BBC said:
Some people complained it is sexist for a man to give his wife an exercise bike for Christmas, as it suggested he wanted her to lose weight.
Click to expand...
Oh, for crying out loud! This is why "sexism" is right there with "racism" as one of the most overused words.
Others noted that - despite claims the bike has "changed" her - the already slim actress who plays the main character looks exactly the same.
Click to expand...
People are aware that fitness is not just about weight or nah?
 
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