I fear we are witnessing the “death of expertise”: a Google-fueled, Wikipedia-based, blog-sodden collapse of any division between professionals and laymen, students and teachers, knowers and wonderers – in other words, between those of any achievement in an area and those with none at all. By this, I do not mean the death of actual expertise, the knowledge of specific things that sets some people apart from others in various areas. There will always be doctors, lawyers, engineers, and other specialists in various fields. Rather, what I fear has died is any acknowledgement of expertise as anything that should alter our thoughts or change the way we live.
The average person doesn't even get that far. Most people don't listen to opinions based on the expertise of the speaker, but choose their sources based on charisma, platform and social proof. They base their opinions on what they hear via mass media, which in turn is dominated by columnists, DJs and panelists offering their half-baked thoughts on every subject under the sun. People treat these sources as credible simply because they are
on; anyone who gets a half page and their portrait in the paper or a two-hour segment in prime-time must be worth listening to, right? When people do decide to seek out more in-depth knowledge on a subject, they frequently choose celebrities ahead of experts. Why buy a nutrition program from a PhD. nutritionist when one can buy a book written by an actress, a reality TV clown, or a guy who has a cute snapchat recipe gimmick? Some people just seem to treat social proof as a valid substitute for critical thinking, as if popular and likeable people are automatically trustworthy.
This is how corrupt politicians with dangerously bad ideas are able to form government, failing markets are able to escape scrutiny, and charlatans write bestsellers. People have no idea why or how they're getting fucked because they can't tell shit from shoe polish, a terrible disability in a world where Sturgeon's law applies to every medium.