Today in the mail I received a flier from my insurer enticing me to sign up for and participate in a wellness event. If I sign up and participate I will receive 25 dollars in a gift certificate. I don't know why they do these things except that in some way it must be profitable.
Are they required to do these thing by some regulation? Are they really trying to make people healthier, which has been disproven using this method? Do they just want data that they can sell? Are they looking for sick people that they can make money from? Is it a marketing ploy to get more business?
I ask because it seems everything would cost less for everybody if they just insured and treated people and didn't try to "entertain" them. Before retiring I received these type correspondences a couple times a week. Should they be spending money hiring staff at minimum wages to tell me it's allergy season and how to stay healthy around pets? This isn't insurance.
But maybe I'm just an old-fashioned stick in the mud.
It's about getting you to do healthy things.
I'm a little annoyed with my insurance over this--they have sent me multiple things about getting $20 for gym check-ins. Hey, how about my "gym"--how about the same credit for check-ins at trailheads. (Admittedly, a bit problematic as the majority of trailheads don't have cell service, the app would have to remember and send the data later.)
Sounds more like they have a business/profit agreement with the gym but need the numbers to collect.
No, they're trying to encourage exercise. They don't care what gym.