When you break it down: is atheism unappealing?

[abaddon]

No. I'm saying you can be atheist and have no idea what a "Bright" is or who PZ Meyers is.

No. The stuff about PZ Myers and Brights came up after the post I'm addressing.

You were inventing alternative definitions for atheism again. Over the years it's been very clear that, for the secular ideologues who use the word "atheist" as their identifier, atheism means "lack of belief" sometimes but it means MORE at other times, depending on what's convenient at the time.

It's the "religion is just a tribal identifier" statement that doesn't seem likely to be true information to me (whatever you meant by it... again, maybe you meant they do "groupthink" and atheists don't).