repoman
Contributor
The polygon article is already a week old, but lots of people here won't read more center or right leaning websites
https://www.polygon.com/2018/10/4/17932862/betterhelp-app-youtube-sponsorship-controversy-explained
I like Pewdiepie's video on it
This is an interesting topic. YTers getting maybe $100-$200 for each referral and maybe people like Philip DeFranco getting referral cuts from other YTers.
One aspect is that a lot of YTers lost a ad money which will partly play into it. This is a complicated and developing story.
Also, someone compared this to standard, old media celebrities endorsing all kinds of products and not often getting flack for it.
Oh, and it seems that maybe part of the ad campaign was for these YTers to act as if they were suffering burnout and then saying that BetterHelp was of great use to them recovering from it.
It is hard to trace back how this actually got covered in a large way but this guy's series which don't have a lot a views but got a huge amount of views by shit-posting cage rattlers who spread it to other ones
Finally Philip DeFranco's response video, who previously said that he was "partnered with BetterHelp on a company level"
https://www.polygon.com/2018/10/4/17932862/betterhelp-app-youtube-sponsorship-controversy-explained
I like Pewdiepie's video on it
This is an interesting topic. YTers getting maybe $100-$200 for each referral and maybe people like Philip DeFranco getting referral cuts from other YTers.
One aspect is that a lot of YTers lost a ad money which will partly play into it. This is a complicated and developing story.
Also, someone compared this to standard, old media celebrities endorsing all kinds of products and not often getting flack for it.
Oh, and it seems that maybe part of the ad campaign was for these YTers to act as if they were suffering burnout and then saying that BetterHelp was of great use to them recovering from it.
It is hard to trace back how this actually got covered in a large way but this guy's series which don't have a lot a views but got a huge amount of views by shit-posting cage rattlers who spread it to other ones
Finally Philip DeFranco's response video, who previously said that he was "partnered with BetterHelp on a company level"