http://everydayfeminism.com/2014/07/men-objectified-by-women/
The answer is very easy. It's 'yes'.
One would think that. Unless one has double standards. And of course one will spend the rest of the article justifying those double standards. Won't one?
And yet, the article doesn't end there.
Yes, it is that simple. And what does the word 'unfortunately' mean?
...
So, tongue in cheek objectification isn't real objectification?
I don't know how anyone in a print ad can be show to have 'complete awareness', or how that makes a difference. Or indeed where the empirical evidence is behind this assertion.
Is that what they seem to be saying? Methinks the author is projecting.
No person of colour has experienced centuries long oppression.
No woman has experienced centuries long objectification.
Even if that were true, it does not change the moral character of the people uttering the insult.
So, here's the rub: women can objectify men because it doesn't matter to men as a whole. The context is different.
I think this works out for me. I'm not a woman but I love looking at hot men in sexual ways. But I'm allowed to, because there is no history of gay men oppressing other men. Have I got that right?
Can women objectify men?
That’s a question that gets asked a lot in feminist circles. And the answer isn’t always easy.
The answer is very easy. It's 'yes'.
Viewing it simply, one would think that the answer is yes.
One would think that. Unless one has double standards. And of course one will spend the rest of the article justifying those double standards. Won't one?
Because if we define sexual objectification as seeing people as no more than the sum of their parts and what those parts can do for us sexually, then yes, of course women can objectify men.
And yet, the article doesn't end there.
After all, there are women out there who “use” men for sex with little regard to their feelings, personalities, or desires, just as men do to women.
And this recent ad from Kraft is just one example of a new trend in advertising known as “hunkvertising.”
Obviously these men — the ones being used for sex and the ones laid out in all their naked glory for the viewing pleasure of us ladies — are being objectified, right?
Unfortunately, it’s not as simple as that.
Yes, it is that simple. And what does the word 'unfortunately' mean?
...
Often, male objectification is done in the form of tongue-in-cheek references to ads that have objectified women for centuries.
So, tongue in cheek objectification isn't real objectification?
And even if it’s a man being objectified in an ad, he is usually shown in full form with complete awareness of his presence, unlike women who are often shown with heads missing or from the back, effectively dehumanizing them.
I don't know how anyone in a print ad can be show to have 'complete awareness', or how that makes a difference. Or indeed where the empirical evidence is behind this assertion.
Objectified men in ads seem to be saying, “Come hither; look what I can give you,” while objectified women seem to be saying, “This is yours for the taking.”
Is that what they seem to be saying? Methinks the author is projecting.
Even if a man is objectified on occasion, it is not the same thing as living within its oppressive structure day in and day out.
It’s akin to white people saying that reverse racism exists: It just doesn’t — because white people have never experienced systematic, centuries-long oppression like people of color have.
No person of colour has experienced centuries long oppression.
And men haven’t experienced systematic, centuries-long objectification like women have.
No woman has experienced centuries long objectification.
Is it possible for men to feel affronted or even demeaned when women comment on their chiseled chest, six-pack abs, or large penis? Of course. Just like it’s possible for a white man to feel offended when a black woman calls him a cracker.
But those instances are not nearly as common, nor do they contribute to a larger system of oppression like sexism or racism. If we refer to those insults as oppressive, then we’re reducing system-wide, institutionalized objectification and racism to petty, interpersonal slights.
Even if that were true, it does not change the moral character of the people uttering the insult.
Not only is sexual objectification part of the status quo, it also plays a role in the underlying current of misogyny that courses through our society.
Misogyny is defined in many dictionaries as the “hatred of women,” but it’s much more complex than that. It’s dehumanizing.
Misogyny denies that women have thoughts, feelings, and rights. It robs them of everything that makes us human.
And when we reduce women to the sum of her parts — that’s misogyny. We are effectively saying that her thoughts, feelings, and opinions don’t matter. All that matters is her body.
When we use her for sexual purposes only and cast her aside, we are dismissing her worth as a person.
This simply does not happen to men — at least, not at the same level. Because there’s no system of oppression in place for men like there is for women.
Again, that’s not to say that women can’t use men to satisfy their sexual needs only.
But it falls more under the realm of awkwardness and less under the umbrella of objectification and oppression.
***
So is it possible for women to objectify men?
Possibly — at the micro, interpersonal level.
But since sexual objectification is so intertwined within our culture and within misogyny, it would be a falsehood to say that it occurs against men at the same level that it does against women.
In the end, all arguing, “Hey, women objectify men, too!” does is distract from the real problem — deeply ingrained, misogynistic, sexual oppression against women.
So, here's the rub: women can objectify men because it doesn't matter to men as a whole. The context is different.
I think this works out for me. I'm not a woman but I love looking at hot men in sexual ways. But I'm allowed to, because there is no history of gay men oppressing other men. Have I got that right?