ruby sparks
Contributor
It's about, as you say, 'fibbing'. If people don't really prefer black and Asian women, why are they lying and saying they do? Why are they concerned about being "right on"? Why is it regarded as more socially desirable to be biased towards black and Asian women versus white men? And further, why is it regarded as more socially desirable if in fact the majority of people do not hold such a position?
Could be a variety of reasons. These days, it's better to be seen as right on. Maybe it often was in the past, but I think it's heightened now. And/or, maybe some do actually think they should be more right on, as in they aspire to it, or know in their hearts that it's more noble. Others might be deluding themselves that they are as right on as they think they are (humans tend to think highly of themselves, as a common bias).
I would say that, if most people do not hold the position but it is regarded as socially desirable to say you do, then there is heavy cultural influence from establishment media pushing the viewpoint that it's better to prefer black and Asian women to white men--an establishment media that does not, then, reflect the mainstream in American society.
I'm not sure we could put those proportions on it. I think it's plausible that some might fib in that direction. Yes, it's partly media, because that's part of the political (with a small p) climate. I'm not sure about it only being mainstream media. Non-mainstream, 'left' media too. Go to a dinner party nowadays, and say that all other things being equal, you prefer to vote for a white man than a black woman, and you might get a frosty reception. Unless you're safe in the company of like-minded people, which I imagine is not as common as it used to be.......