DrZoidberg
Contributor
As for the 'Law of Jante' I'm tying in the sense of self importance that's intrinsic to your definition of pride, to how one presents themselves to others. Maybe pride is sometimes in your own head, but it can (and usually does) translate to how you present yourself to others. To follow the laws of Jante is to have a true belief in them, which would mean you don't feel pride by your definition.
What Jante says it that the higher your status the more you have to debase yourself. But everybody understands your higher status. An example of the opposite of Jante is Donald Trump. In Sweden he behaves like a low status man in some shitty suburb. The Swedes who absolutely can't flaunt their wealth are rich people. They will go out of their way to dress like shit for example. I work at IKEA. They've fired bosses for coming in a suit. You can have a suit, if you have a junior position. But once you start to climb, it's gotta go. Ingvar Kamprad takes this shit seriously. The only people here who have Gucci, Prada and Mikeal Kors visibly are the working class. For the rich it's just tacky. They still have expensive brands. They just don't flaunt it. We've of course got the same dynamic, where rich people need to prove their wealth through clothing and status objects. It just has to be done a hell of a lot more subtly in a Jante culture.
This isn't the same thing as everybody is equal. Everybody here knows that everybody isn't equal. Confusingly enough, the way you spot the guy at the table with the highest status is to look for the guy who is the nicest and who never talks about himself. So the status competition becomes a race to the bottom, where everybody tries to debase themselves to pull chicks. But the point is still to try to come off as having high status. So it's not really being humble. It's just appearing to be so. And the body language gives it away completely. Those with high status have the body language of somebody with high status.
When I was a Kombit in Denmark this autumn, they hired a group of new junior engineers straight from uni. On their first day, when they had their lunch they were seated in the middle of the dining room on a fully decked out table with personal waiters, a somelier and all the trimmings. Nobody else had this. The president of the company sat and ate with everybody else. Jante is also very much about raising up those with low status. Which is an aspect of Jante which I love, which is super nice.
So it's not as straight forward as it looks on the tin. It's to a large degree more about appearance, than substance. You can brag in a Jante culture, if you know how to do it. Just tell everybody how worthless you are. But look charming and happy when you do.
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