Harry Bosch
Contributor
I define losing money as generating more expenses than sales! This often happens with startup technology type of companies. I started two. Neither made a profit until we sold. When a company is losing money, usually the owners just don't pay themselves. If you don't pay wages to workers, they'll leave the company. If you don't pay your supplier, you won't get your raw materials. If you don't pay your utility, you'll lose your power. And etc. Having said that, we were able to create a market and the grow the company to the point where we were bought out at a nice profit. But it wasn't easy!
Heh - if you don't start out knowing you'll need some reserves even if you don't yet know why, or if you count the reserves you knew you'd need as "lost" money, then I guess that's how the calculation goes. We took salaries from the start, hired as possible and resisted the urge to take huge salaries for some five years. So, slower growth. We were 100% internaly financed to that point. Now we have a deep LOC, but it is paid all the way down most of the time. In retrospect though, I like your model better (assuming it goes as planned). I'd have sold a while ago for lifestyle concerns...
Yea, we were a little undercapitalized! We under estimated how much it would take. But we were introducing new products to the medical field. It's difficult to estimate how long it takes to successfully roll out a new medical product. But the owners (3 of us) just reduced our wages to zero, lived off our spouses! We never missed a payroll. We paid our suppliers on time. We busted our butt. Worked 60 hours a week. Then sold just as we started to turn a profit! I can't complain. But it's not easy working long hours with no pay for 3 years.
Sounds like you did better than us. Again, I was well compensated after each sale. But I'm done as a owner. I'm a little older (50) and am just looking for a fair wage. Being an owner is a little overrated.