I have a crotchet about the Olympics broadcasts. There are too many commercials. In the women's team foil gold medal, there were so many commercials that all the bouts except the last started with touches already counted because of the commercials. The same is true of rugby and beach volleyball. WTF?
Eldarion Lathria
Australian sports coverage is generally very wary of allowing advertising to encroach on the action, ever since the massive outcry over the live coverage of the 4th Ashes test at the MCG in December 1982.
With Australia needing 292 to win, the ninth wicket fell at 218 late on the fourth day. The final wicket partnership of Jeff Thomson and Allan Border lasted over two hours, when Thomson was finally caught out from the first ball of an over with four runs still required, to give England a three run victory. His edge to first slip was fended up into the air, only to be taken by Geoff Miller at second slip. Australian TV viewers didn't see this spectacular end to a close fought match, however. Instead they saw an advertisement for Sidchrome Spanners, and returned to the 'action' to see the players already leaving the field.
The 'Sidchrome Spanners Test' is a trauma that still scars the Australian psyche today, and commercial sports broadcasters (particularly Channel 9) are very wary of any possibility of a repetition. The Thomson dismissal ranks alongside the Whitlam dismissal as a key epoch in Australian history.
Perhaps the US broadcasters should consult with their Australian counterparts.