The madness is that even at $5 a share, Trump can make a lot of money... if he can off load the shares. The one trouble is with him being the direct owner of the shares, he can't easily sell them without people noticing. Worse, this is almost like a meme stock such as Gamestop in that fair trade value can be made impossible because most of the shares are held internally. So if there aren't enough shares to buy/sell, the price can stagnate, and Trump might be able to sell here, sell there... laundering all sorts of money.