Lawns are stupid,no matter where you live.Americans use 400 gal/household/day.I see a lot of room for conservation in western USA.Is waste water to potable on par with desal?
That depends on what treatment the waste water is currently getting; Many modern waste-water treatment plants in Australia produce very clean water indeed - in some cases, potable with little or no further treatment.
I don't know what they are like in the US. Often the waste-water from one town goes into the river, and is extracted, treated and used in the next town downstream, with no special additional treatment beyond that used for river water where no town exists upstream.
If the outfall water from the waste-water plant is taken up for treatment without enough intervening river to give the bacteria time to eat the remaining pollutants, and without sufficient sun exposure to kill any pathogens - for example if a town recycles its own waste-water, or if two towns are close together on the same river system - additional treatments such as UV sterilisation or even reverse osmosis might be needed.
As a result, typically the costs for recycling of waste-water are smaller than for desalination; often considerably smaller.