I gotta wonder if the industry's direction is a bit of a feedback loop. Only radio friendly music makes it to radio, then listeners get more attuned to radio friendly music, which makes it more important that radio play music like that, and so on. Eventually the range of sounds people will accept gets narrower and narrower.
Somewhat. The listeners like what they like, and it is surprisingly hard to sway their tastes. Take "bro country," for example. Listeners love that shit, and so the labels jumped on the bandwagon and put out more acts that fit that sound. Next thing you know it is all bro country, all day. Just a couple weeks ago I was in a meeting where the new Chris Stapleton record was brought up. Everyone agreed it was great. He's a great, refreshingly different artist. But the song is problematic because it is so very different. What do we do with this?
Or there are other times when you've got something that looks exactly like what the listeners seem to want. I remember this one singer. Tremendous voice. Beautiful girl (think if Jennifer Aniston grew up in Iowa) and nice, too. Her husband was one of the biggest video producers in Nashville. The record was produced by a guy who (at the time) had the "hot hand." We put two singles on the air and...nothing. Went over like a wet bottle rocket. One song went onto be a single for Jason Aldean a few years later, but that was it.
That happens a lot. Talent, looks, songwriting, etc. are all things that walk through our door on a regular basis. The ones who "make it" seem to be selected at random by the listeners. We have a performance space for the artists, and when they come through each one signs the wall and autographs their 8x10 publicity photo to hang up there. A few weeks ago this new group (Levon - awesome harmonies) came by and after their performance one of the guys was looking at the wall. He said it was intimidating. He didn't elaborate, but I knew what he meant. It isn't filled with huge stars. The wall is covered with photos of acts that didn't go anywhere, peppered by a very few that did.