Because you get your genes from your parents, not unrelated people who look like you. If academic attainment or an IQ of 115 is
n% genetic and heritable for white people, it's no less so for black people (otherwise you're assuming, not different heritage, but different heritability). Yet here you have people with certain phenotypic characterteristics ending up more like unrelated people with the same phenotypic characterteristics than the parents they've inherited their genes from. Suggesting, if anything, that something about the phenotypic characteristic (in this case being black) tends to negatively affect innate IQ.
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Trans-Racial Adoption Studies. Race differences in IQ remain following adoption by White middle class parents. East Asians grow to average higher IQs than Whites while Blacks score lower. The Minnesota Trans-Racial Adoption Study followed children to age 17 and found race differences were even greater than at age 7: White children, 106; Mixed-Race children, 99; and Black children, 89.
http://www.news-medical.net/news/2005/04/26/Race-differences-in-average-IQ-are-largely-genetic.aspx
What I said. There are some things you can control for by switching parents. This isn't one of them.
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Because the discussion about innate racial differences is coerced many geneticists are afraid to go public with their findings.
It's also a big attention grabber, book seller, lecture circuit and TV appearance magnet etc. There are, unsurprisingly, others falling over each other to present some very sloppy science to a ready audience of uncritical thinkers.