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Colin Kaepernick Campaign Gives Nike a Big Sales Boost

phands

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I love it! Nike got it right...and trumpo, as usual, got it wrong.....

[FONT=&quot]Nike’s selection of Colin Kaepernick as one of the new faces of the company has certainly brought media attention and controversy, but it’s also having a noticeable effect on the bottom line.[/FONT]
[FONT=&quot]A new report from Edison Trends says Nike’s online sales grew 31% from Sunday through Tuesday of Labor Day weekend this year. That’s notably better than last year’s 17% seasonal increase.[/FONT]
[FONT=&quot]“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory,” the company said in a statement.[/FONT]
[FONT=&quot]The report does not factor in brick-and-mortar sales.[/FONT]
[FONT=&quot]To amass the data, Edison Trends analyzed purchases from 3 million Americans’ email receipts, looking at the purchase of any Nike product from more than 200 U.S. retail outlets, as well as Nike.com.[/FONT]
[FONT=&quot]Nike stock fell more than 3% when it announced the endorsement deal with Kaepernick. Shares are still lower than before the deal, but have rebounded slightly. In the meantime, Apex Marketing Group notes that despite the backlash, Nike has received more than $43 million worth of media exposure and positioned itself as a risk-taker.[/FONT]
[FONT=&quot]The deal did put Nike [/FONT]at odds with the National Football League[FONT=&quot], though, and earned a rebuke from Donald Trump, who called it “[/FONT]a terrible message[FONT=&quot]“.[/FONT]

http://fortune.com/2018/09/07/nike-colin-kaepernick-sales/
 
I love it! Nike got it right...and trumpo, as usual, got it wrong....

Such short term sales surges are probably just shifting sales that would have happened anyway. I would wait for longer term trends before declaring their aligning with cop-hater Kaep a success sales-wise.
 
I love it! Nike got it right...and trumpo, as usual, got it wrong....

Such short term sales surges are probably just shifting sales that would have happened anyway. I would wait for longer term trends before declaring their aligning with cop-hater Kaep a success sales-wise.

Or we could correlate increased sales with a massively reported on ad campaign which just happened before the increase and then go ahead and not correlate long term trends with singular ad campaigns.
 
Or we could correlate increased sales with a massively reported on ad campaign which just happened before the increase and then go ahead and not correlate long term trends with singular ad campaigns.

Which would mean you would ignore the effect I mention - that the sales volume is merely shifted, with no net increase.
I do not know if that's the case, but neither do you or phands or anybody else without looking at what happens to sales down the road.
 
The more Derec talks, the more I feel like going out and buying some Nike products.

Glad to see Kaepernick might come out ahead after all this hate.
 
If you have problems with Kaepernick you have problems with simple basic freedom.
 
What causes could people also take a knee for that would and would not be approved?
 
I love it! Nike got it right...and trumpo, as usual, got it wrong....

Such short term sales surges are probably just shifting sales that would have happened anyway. I would wait for longer term trends before declaring their aligning with cop-hater Kaep a success sales-wise.

Or we could correlate increased sales with a massively reported on ad campaign which just happened before the increase and then go ahead and not correlate long term trends with singular ad campaigns.

Nike will be just fine. Both you (surprising) and Derec (not so much) are missing the point. The name and the logo just got a huge bit of national exposure ($43m worth is very conservative IMHO), and those impressions will endure far longer than any association (positive or negative) with the reason that people were exposed to them. People who never noticed it before will now see the "swoosh" on NFL uniforms. That's how marketing works. The fact that people might actually be induced to buy a gratuitous pair of Nikes or to torch the ones they already paid for, doesn't even constitute a blip on the revenue radar. Nor do the hand-wringing, shouting, angst or declarations of praise and criticism.
It's the "Nike Nike Nike Nike" banter that serves to further ensconce the Brand in the American landscape. That kind of shit is hard to buy.
This was a brilliant move, and someone is in line for a six figure (or more) bonus.
 
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What causes could people also take a knee for that would and would not be approved?

Well, it would depend on the cause, just like any other protest. If some Westborough Baptist dude makes it into the NFL and takes a knee to protest all the faggots causing climate change with their hot and steamy gay sex that he only watches videos of to help him fight the temptations of Satan, I'd be against him, for instance.

Taking a knee during the anthem isn't different than any other form of protest except that it helps get your message out to a wider audience than holding a sign in front of a building would.
 
How dare them uppity niggers use their free speech rights to complain about bein' murdered? This proves that them thar darkies ain't gots nuh respekt fer th' flag! Now excuse me, y'all, while I's blow mah nose in this here flag at a Trump rally:

https://twitter.com/EdKrassen/status/1038185650137092096
Dmg0iGuUYAAPEk0.jpg
See alla that thar respekt ah is showin' fer the flag! Them thar footbawl players needs ta larn from their bettuuhs, an' that means me! MAGA, y'all! Did ah menshun thet ah dun stopped fuckin' mah brudder fer four whole hours ta come t'this hear rally?
 
What causes could people also take a knee for that would and would not be approved?

It is never the simply taking of a knee that is the problem, just like a person getting arrested when walking isn't always merely (or just) walking; sometimes, they're trespassing. When people cry out that someone was arrested for just walking, don't let the fact (the truth) that they were walking be confused with the accusation that they were "just walking."

A person that is sitting may be doing other things. Sometimes, they're waiting, like in a doctors office, which is perfectly fine and acceptable. When someone (on the other hand) walks out of a liquor store and sits upon the ground, they may very well ALSO be waiting, but when they're cited two hours later (and after numerous complaints for bumbing cigarettes) for loitering, don't allow what they think they're merely doing be conflated with what else they're doing.

The act of kneeling is often associated with showing a sign of respect, but not always (as this case exemplifies). What else other than kneeling was he doing? Protesting, and ya know what, that's no more of a problem than is smiling while walking, frowning when running, or remaining stoic and kneeling. What I'm saying is that neither is a problem, so what else was he doing that has so many up in arms?

First, let it be known that not showing respect doesn't always equate to being disrespectful--much like how not believing there is a god doesn't equate with believing there is not a God. One can not show respect without showing disrespect. For instance, while looking for someone in a crowd and not standing for the pledge while not readily a sign that respect is being shown, it's not necessarily blatant disrespect.

This man took center stage to display disgust towards the most precious symbol our nation has.

A white woman on the radio this morning told the story of a black man (a mighty fine man in my opinion based on what she said about him) who talked of how people are too quick to single out the negatives. He reminded us of how things used to be and spoke positively about how there are white people in those stands--people that pay to see the games played regardless of what race the players may comprise. How it was reported was much more eloquent, but the point was that there's a lot of good (and not just bad) that can be contributed to that flag.

If you want to silently refuse to show respect, that's one thing, but don't think for a moment that silent as he was while not showing respect was the only thing he was doing.

The kneeling, not a problem. Not showing respect for the flag; we can even deal with that. And that he was protesting--many of which don't have a problem with, even if some have a problem with the venue. The real disgust stems from the "fuck you America" that the taking of that knee was symbolic of.

Don't confuse walking with trespassing. Don't confuse kneeling and protesting with what he did. Yes, he did both, but just as the guy that came out the liquor store did more than sit and wait, that kneeling, protesting, player did more than just kneel and protest.
 
I love it! Nike got it right...and trumpo, as usual, got it wrong....

Such short term sales surges are probably just shifting sales that would have happened anyway. I would wait for longer term trends before declaring their aligning with cop-hater Kaep a success sales-wise.

Or we could correlate increased sales with a massively reported on ad campaign which just happened before the increase and then go ahead and not correlate long term trends with singular ad campaigns.

It's hard to imagine how pissing off half of the US is going to help long term shoe sales. Best case scenario is you get a quick boost from all the attention and then short attention span nation moves on to other things.
 
Or we could correlate increased sales with a massively reported on ad campaign which just happened before the increase and then go ahead and not correlate long term trends with singular ad campaigns.

It's hard to imagine how pissing off half of the US is going to help long term shoe sales. Best case scenario is you get a quick boost from all the attention and then short attention span nation moves on to other things.

Half? Not even close.
 
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