https://www.abc.net.au/news/2020-12...scouts-in-escalating-recruitment-war/13017010
Forbes has a bit more about the legal merits (or not) of the Girl Scouts lawsuit:
https://www.forbes.com/sites/tonyma...a-lesson-about-trademark-law/?sh=5f4b5b9f7386
Perhaps the Girl Scouts could use the massive influx of girls into Boy Scouts as a learning opportunity: what is it that Boy Scouts is offering that Girl Scouts is not? But, I suspect it will not do that.
The Girl Scouts of America says the Boy Scouts of America's decision to allow girls to join has led to a "highly damaging" recruitment war, marketplace confusion and some girls unwittingly joining the wrong organisation.
Last month, lawyers for the Boy Scouts asked a judge to reject claims that the Boy Scouts cannot use "scouts" and "scouting" in its recruitment of girls without infringing trademarks.
They called the lawsuit "utterly meritless."
The Boy Scouts pointed to legal arguments in which it blames the Girl Scouts for reacting to its expansion plans with "anger and alarm" and said the Girl Scouts launched a "ground war" to spoil plans by the Boy Scouts to include more girls.
In a statement, the Boy Scouts said it expanded program offerings for girls "after years of requests from families" who wanted their boys and girls both participating in its character and leadership programs or for other reasons, including a desire to become an Eagle Scout.
"We applaud every organisation that builds character and leadership in children, including the Girl Scouts of the USA, and believe that all families and communities benefit from the opportunity to select the programs that best fit their needs," the statement said.
In its filing, the Girl Scouts said the Boy Scouts' marketing of expanded services for girls was "extraordinary and highly damaging to Girl Scouts" and had set off an "explosion of confusion".
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Forbes has a bit more about the legal merits (or not) of the Girl Scouts lawsuit:
https://www.forbes.com/sites/tonyma...a-lesson-about-trademark-law/?sh=5f4b5b9f7386
Now that the Boy Scouts have accepted girls into all their programs, the Girl Scouts say that the Boy Scout’s use of the non-gender specific words “Scouts” or “Scout” threatens to diminish the value of the Girl Scout trademarks. Girl Scouts of the United States of America say that they own a trademark on the word “Scout” when used to refer to programming for girls; and the Boy Scout’s use of that word to advertise their new programming for girls is likely to cause confusion for consumers.
They may have a point—a claim for trademark infringement under federal law only requires proof that the Girl Scouts own the mark; and that the Boy Scout’s use of the mark is likely to cause confusion. The Girl Scout’s lawsuit says that both the Boy Scouts and the Girl Scouts have historically acknowledged respective ownership of the word: “Scouts” when used in different contexts. And one can readily see that a poster advertising “Scout signups – all genders welcome” put up by a local Boy Scout affiliate could cause confusion for people interested in signing up for Girl Scouts.
Perhaps the Girl Scouts could use the massive influx of girls into Boy Scouts as a learning opportunity: what is it that Boy Scouts is offering that Girl Scouts is not? But, I suspect it will not do that.