They seem to know how to maximize personal gain and satisfaction, even if they have nothing to show for it. Being right is about being right. And when you're right you're right and nothing anyone says can make you wrong when you know you're right.
There.
In other words, they would rather watch their families starve than admit that they are wrong.
The counties mentioned in that article are right next door. The article does not openly state that these folks hate blacks, Obama and liberals. Presently they can afford to do that, however, because liberal democratic statewide initiatives will not let their stupidity and racism cause them to starve. I've met lots of them casually and work with their ilk. Their blinding hatred and ignorance borders on a psychiatric disability.