How many people would show up to watch NFL players play football if you took their laundry away?
I think if you took all the laundry away from NFL players and hired Arena football players to be the New York Giants and Chicago Bears some enterprising person would pay to put their laundry on the likes of Tom Brady and Dez Bryant and quite a large number of people would pay to watch the new league, not the NFL.
These college players, not so much.
Northwestern alumni will keep rooting for the guys in Northwestern laundry.