Interesting interview with the reporter who broke the story and has a book coming out on Theranos:
[YOUTUBE]ta1DqI4xDRw[/YOUTUBE]
At about the 16:00 mark they actually discuss the possibility Elizabeth Holmes may have used her attractiveness to help sell the company's story.
O, the misogyny!
Good video. They actually describe her as a femme fatale at that point in the video, as the "misogynistic" OP title asks.
With regard to her attractiveness, I'm struggling with that a bit. I can't quite pin it down, but her looks, coupled with her rather manly voice sorta creeps me out a bit. I've followed her rise before she was exposed as a fraud, and even back then her appearance unsettled me a little. Maybe its too much makeup and the eyes are a bit bugged out?
I think a lot of her appeal to investors was that she was seen as the first real superstar female entrepreneur that Silicon Valley had created, on par with Steve Jobs, Mark Zuckerberg, Sergey Brinn, etc. Investors didn't want to miss out on the chance to be associated with the "next big thing". Perhaps they felt if they got on board with her and the company became a raging success and a household name, they could tout their newfound "I'm totally not sexist and super supportive of women" credentials. I think the idea that a woman would be capable of creating such a monstrous fraud was probably inconceivable to them.
Such massive frauds have historically been the domain of men.