It's very hard to make money in the gas retail business without convenience store operations.
How does this apply to a gas station opened for the express purpose of breaking even?
They will have to burden their gasoline with a much higher level of fixed costs.
Only if they're trying to make a profit.
How does this apply to this gas station?
And I imagine it will be challenging to acquire gasoline at a competitive price compared to those who have a sophisticated procurement organization and significant more scale and bulk purchasing power.
They're expressly trying to drive the prices of the area convenience stores down to something reasonable. If the convenience stores manage to undersell the city, then everyone wins.
Or even, if they sell at the same price AND offer convenience store operations, they'll probably draw the big share of the market.
Oh, and if your pricing policy is "slap a few cents onto whatever you paid for it" you're often going to find you are wildly out of the market on many occasions.
I think they'd be okay with that.
Seriously, if the convenience stores undersell them...that's their goal.
They win.
And gasoline customer are quite price sensitive.
Which would be why they are going to the city pump right now.
It's hard to offset your largely fixed costs when you aren't selling any gasoline.
Did you even read the article?
If they find themselves in that position, i would guess they'd just pump the gas into municipal trucks.
Even harder without a store.
And yet, that's what they have.
On the other hand there will also be cases where your gas is so cheap you'll sell it out much faster than you anticipated and run dry. Customers don't like gas stations that run dry.
The refinery is local. Not a big logistics hassle, there.
All the guy that runs the place has to do is keep an eye on the amount of gas that's there and anticipate usage.
Like he did when it was a municipal trucks only gas pump.