Plenty of room between "ok" and "2.5 million fine, lifetime ban and forced sale of a business".It's OK to say racist things as long as it's in private?
What he did and what his punishment is are completely incongruous.
What he did was damage the brand of the company he works for - NBA. Damaged it badly. The heavy hand of the free market spoke. It finds racism a losing product. It's off the shelf now.
He felt that way, acted that way. The first couple of times he got caught the market was somewhat different and they let it go under the rug. But the market has changed. No matter how he got exposed, he is now exposed, and the brand, his bosses (the collective owners and the NBA constitution) and his market felt he was bad for business and now he's gone.
Sounds perfectly congruous to me, you just don't understand the market he's in. Neither did he. But that doesn't dictate the market, which doesn't care what derec and Don Sterling think.