Actually, comfort is of far greater value to most people than life.
Make someone's life uncomfortable enough, and they will try to end it.
The penal colony on the West coast of Tasmania was so awful, that men there preferred to die rather than endure the conditions. However, as many were devout Irish Catholics, they believed that suicide would send them to hell; so they would draw lots in groups of three. The winner would be killed by the man who came second. The loser agreed to act as witness. As murder was a capital crime, it could only be tried in Hobart; so the killer and the witness both got taken there for the trial. The killer would be convicted - and have an opportunity to take confession and be absolved before he was hanged. By this means, two men of the three could escape permanently from their torment; and the loser at least got a few weeks respite during the trial.
Does this sound like the sort of thing that would happen if life was the most important thing to people?
I would rather have 30 years of comfortable life than three centuries of life, two of which were spent in agony. So would most people.