It's a question of scope isn't it? Maybe the universe is part of a mechanism contained in a larger organism. What we call consciousness would simply be the natural path some part of that larger organism takes, not unlike a cell doing its thing among millions of other cells. Humans are conscious, we say, but aren't we really just saying that our brains are conscious? Is my foot conscious? Is my eye conscious? If the cells in my feet are not conscious then what are they? They seem to operate as if they are.