I think a lot of right wingers are heavy on the fear factor. Fear of poverty, fear of crime, fear of going to hell after angering God.... and so on.
Because of their strong sense of fear they can only really care about close family members and even then it can be a harsh sense of caring.
They want everyone to know their place. God is on top, then the government, man over wife, adult over kids.
Morality. They want everyone to follow a strict code of morality that falls into the psychology mentioned above. And morality is not just about right action but people knowing their place.
America is the best country and our culture, Anglo that is, is the best there is. It's because we worked hard to make it that way and had the right morals, religion and blessing, ect.
The rich are looked up to because they climbed to the top in this rough and tumble world. Also, the non-rich MAGA want to be rich one day too and think they can. Also, they know subconsciously that wealth brings a lot of solutions to things they fear---poverty, getting good health care when needed, education, ect. You must be smart to gain freedom from these fears through acquirement of wealth so are worthy of deference and power.
Minorities are human but they do not deserve as much respect as "our culture" because our culture made America the most powerful nation, go to the moon, ect.
Everyone should work make their own money and not be forced to help or care about anyone else. Life is tough enough as it is supporting your own family